Resident Sentiment
Towards Sporting Events

Cimarron Global Solutions and Longwoods International are empowering sport and tourism industry leaders with data-driven insights on community impacts of sporting events.

New report

Unveiling Essential Insights

Cimarron Global Solutions and Longwoods International are thrilled to introduce the  Resident Sentiment Towards Sporting Events report based on data from 2023. This new report is available for FREE to download today!

What You Will Discover in This Report:

Value of Resident Sentiment

National Benchmarks

Data in this report provides industry leaders with national benchmarks that help measure performance and build support for sporting events based on national standards.

Key Performance Indicators

Leverage report KPIs to ensure your community is fostering a supportive environment for hosting sporting events by aligning objectives with resident sentiments.

insight into trends

Longitudinal data is crucial for adapting strategies to meet current and future needs, ensuring that sporting events continue to resonate positively with your most important clients, your residents.

sneak peek Data from report

Resident Support by Region

Our research reveals intriguing regional differences in support for sporting events. The Midwest and South show higher support compared to the Northeast, with notable increases in backing for collegiate and professional events. Support in the Midwest and South has risen to 60% and 61%, respectively, while the Northeast has seen a slight decrease to 56%.

Understanding how resident sentiment shifts from year to year and event to event is crucial to tailoring effective community engagement strategies. The report findings dive into specific resident sentiment metrics that can unlock key insights in destination advocacy efforts for sporting events. 

Teamwork

Report Contributors

Cimarron Global Solutions is the Sport and Tourism industry leading research, strategy, and advisory company. Led by a team of top-tier professionals, Cimarron is committed to providing customized insights and forward-thinking strategies tailored to meet the distinctive challenges of the sport and tourism sectors. As leaders in data analytics and custom research, they unearth untapped potential and drive impactful action. Rooted in integrity, teamwork, and an unwavering pursuit of excellence, Cimarron empowers organizations to thrive in a rapidly evolving landscape.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto, Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan, Illinois and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe applying their expertise to move beyond numbers to strategic insights that helps guide clients’ marketplace success.

More from Longwoods and Cimarron Team Members

Previous Resident Sentiment Reports

Rising Resident Sentiment

in the Sport Tourism Sector

Released in 2022

This resident sentiment report was released in 2022, and expands on the 2020 study to examine how the general public perceives various factors related to sporting events and tourism, including economic development post-pandemic, quality of life, opportunities for exposure, health and wellness, and “over-tourism.”
Read the 2022 Report

Evaluating Resident Sentiment

to Inform the Development of Sport Tourism

Released in 2020

To gain insight into the relationship between sporting events and tourism, it’s crucial to examine how local residents view these events. This report aims to provide a comprehensive assessment of resident attitudes toward sport tourism, offering valuable perspectives on how these events impact local communities.
Read the 2020 Report

Just for you

How Can Cimarron and Longwoods Help?

Assessing market-specific resident sentiment of sporting events in your community is crucial for effective advocacy and strategic planning. Contact us today to learn how we can help your organization’s advocacy efforts and enhance community engagement.

Report Sponsor

Thank You to Our Sponsor

Scroll to Top