FOR IMMEDIATE RELEASE
July 31, 2024
Resident Sentiment Towards Sporting Events Continues to Rise per New Report Published by Cimarron Global Solutions and Longwoods International.
Columbus, OH – Cimarron Global Solutions and Longwoods International, with support of the Greater Columbus Sports Commission, are proud to announce the launch of a significant research report on resident sentiment towards sporting events across the United States. This comprehensive report provides timely data, insights, and actionable strategies to effectively leverage sporting events as assets in communities across the United States. The report is now available for free download at www.cimarronglobal.com/resident-sentiment/.
Amir Eylon, President & CEO of Longwoods International, the national leader in resident sentiment research, echoed this perspective, “We are thrilled to co-author this report with Cimarron Global Solutions. Understanding resident sentiment towards sporting events is crucial for communities aiming to balance tourism growth with quality of life for their residents. This report offers essential insights into how sporting events can contribute to that balance.”
As a valuable measure of community perception of tourism, resident sentiment offers critical insights into how sporting events impact local communities. Longitudinal analysis of three years’ worth of data contained in the study reveals a steady increase in resident sentiment towards sporting events across several key metrics including support of hosting college and professional sporting events and perception of sporting events held in communities as community assets.
Dr. Jennifer Stoll, President & CEO of Cimarron Global Solutions, emphasized the significance of this research: “Our collaboration with the industry leaders at Longwoods International has resulted in an invaluable resource for communities as they broaden the definition of success for sporting events in their markets and monitor the health of resident sentiment of these activities.”
Linda Logan, President & CEO of the Greater Columbus Sports Commission, highlighted the local impact: “We are proud to support this pioneering research. The findings will be instrumental in guiding not only our efforts but also those of sports commissions and tourism boards across the country. This report underscores the importance of resident sentiment in planning and executing successful sporting events at all levels.”
This report specifically sheds light on the intersection of sport and tourism perception, analyzing the effects and benefits of sporting events from the residents’ perspective. It is a must-read for community leaders, sport and tourism professionals, and sporting event organizers seeking to understand and leverage resident sentiment to enhance the positive impact of sporting events. By downloading the report, stakeholders will gain access to data-driven insights and practical recommendations that can be tailored to their unique community needs.
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About Cimarron Global Solutions
Cimarron Global Solutions is the Sport and Tourism industry leading research, strategy, and advisory company. Established in 2024 by Dr. Jennifer Stoll, principal at Stoll Strategies, Cimarron represents a strategic expansion of the esteemed consultancy. Led by a team of top-tier professionals, Cimarron is committed to providing customized insights and forward-thinking strategies tailored to meet the distinctive challenges of the sport and tourism sectors.
About Longwoods International
Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto, Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan, Illinois and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.
About the Greater Columbus Sports Commission
The Greater Columbus Sports Commission brings sports events, fans, and participants to Columbus and has been doing so since 2002. Their mission is to improve the quality of life for Columbus residents, raise the city’s profile as a sports destination, and positively impact the people and economy of Central Ohio. Above all, they do it for the love of the game.
For more information, please contact:
Jessica Evans
Head of Content & Learning
Cimarron Global Solutions
[email protected]
