Resident Sentiment
Towards Sporting Events
New report
Unveiling Essential Insights
What You Will Discover in This Report:
- Increasing Support: Resident support towards sporting events has been on the rise year by year since 2020, with significant growth in perceptions of quality of life and support for collegiate and professional events.
- Regional Insights: The report highlights regional differences, showing that the Midwest and South exhibit slightly higher enthusiasm towards sporting events compared to the Northeast.
- Generational Trends: Learn how older generations generally show more support towards sporting events compared to younger generations.
- Key Performance Indicator: Discover why understanding resident sentiment is essential for promoting tourism and sporting events effectively in your community.
Value of Resident Sentiment
National Benchmarks
Data in this report provides industry leaders with national benchmarks that help measure performance and build support for sporting events based on national standards.
Key Performance Indicators
Leverage report KPIs to ensure your community is fostering a supportive environment for hosting sporting events by aligning objectives with resident sentiments.
insight into trends
Longitudinal data is crucial for adapting strategies to meet current and future needs, ensuring that sporting events continue to resonate positively with your most important clients, your residents.
sneak peek Data from report
Resident Support by Region
Our research reveals intriguing regional differences in support for sporting events. The Midwest and South show higher support compared to the Northeast, with notable increases in backing for collegiate and professional events. Support in the Midwest and South has risen to 60% and 61%, respectively, while the Northeast has seen a slight decrease to 56%.
Understanding how resident sentiment shifts from year to year and event to event is crucial to tailoring effective community engagement strategies. The report findings dive into specific resident sentiment metrics that can unlock key insights in destination advocacy efforts for sporting events.
Teamwork
Report Contributors
Cimarron Global Solutions is the Sport and Tourism industry leading research, strategy, and advisory company. Led by a team of top-tier professionals, Cimarron is committed to providing customized insights and forward-thinking strategies tailored to meet the distinctive challenges of the sport and tourism sectors. As leaders in data analytics and custom research, they unearth untapped potential and drive impactful action. Rooted in integrity, teamwork, and an unwavering pursuit of excellence, Cimarron empowers organizations to thrive in a rapidly evolving landscape.
Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto, Canada, and offices in Florida, North Carolina, New York, Indiana, Michigan, Illinois and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe applying their expertise to move beyond numbers to strategic insights that helps guide clients’ marketplace success.
More from Longwoods and Cimarron Team Members
Previous Resident Sentiment Reports
Rising Resident Sentiment
Released in 2022
Evaluating Resident Sentiment
Released in 2020
Just for you
How Can Cimarron and Longwoods Help?
Assessing market-specific resident sentiment of sporting events in your community is crucial for effective advocacy and strategic planning. Contact us today to learn how we can help your organization’s advocacy efforts and enhance community engagement.
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