FOR IMMEDIATE RELEASE
March 25, 2025
A National Benchmark Study Marks a New Era for Sports Tourism
Columbus, OH – The sports tourism industry is on the brink of a transformative era, and the “2025 Resident Sentiment Towards Sporting Events National Benchmark Study”, presented by Miles Partnership, is here to guide the way. This groundbreaking report—the first of its kind in the United States—offers an unprecedented look into the perceptions of residents towards sporting events in their communities. A collaboration between two of the top research firms in the field, Longwoods International and Cimarron Global Solutions, this study is an invaluable resource for professionals working in sport and tourism.
Amir Eylon, President and CEO of Longwoods International, expressed his enthusiasm for expanding the company’s research into the sports tourism sector: “We are thrilled to partner with Cimarron Global Solutions to bring our industry-leading resident sentiment research into the realm of sports tourism. This study marks a significant step forward in understanding the unique dynamics of sports tourism and its impacts on communities.”
The design and execution of this study was a joint venture by research teams from Longwoods International and Cimarron Global Solutions. Fielded in October 2024, the survey gathered responses from a representative sample of 4,000 Americans, making it the most comprehensive inquiry ever conducted into residents’ perceptions of sporting events. The collaboration between these two research powerhouses, made possible through a title sponsorship by Miles Partnership, with additional support from the Greater Orlando Sports Commission and Visit Frisco, ensures that the findings are both robust and actionable.
Dr. Jennifer Stoll, CEO of Cimarron Global Solutions, highlighted the importance of this innovative study: “Given the dynamic nature of the sports tourism industry, the insights from the ‘2025 Resident Sentiment Towards Sporting Events National Benchmark Study’ are vital for better resourcing industry practitioners. We are grateful for the opportunity to partner with Longwoods International on this pioneering research.”
Laura Libby, President of Destination Marketing, Miles Partnership, added: “We’re excited to be a part of this collaborative project with Longwoods International and Cimarron Global Solutions. This innovative research sets a new standard for understanding the intersection of sports, tourism and community impact, and we believe it will be a game-changer for the industry.”
Access the Report
For those interested in delving deeper into the findings and leveraging this knowledge to shape the future of sporting events in their communities, the full report is accessible via the following link: https://cimarronglobal.com/resident-sentiment/.
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About Longwoods International
Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio, and Toronto, Canada, and offices in Idaho, Illinois, Indiana, Michigan, New York, North Carolina, Tennessee, and Wisconsin. It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe. Learn more at https://longwoods-intl.com/.
About Cimarron Global Solutions
Cimarron Global Solutions is the sport and tourism industry’s leading research, strategy, and advisory company. Established in 2024 by Dr. Jennifer Stoll, Cimarron is committed to providing customized insights and forward-thinking strategies tailored to meet the distinctive challenges of the sport and tourism sectors. They are not just trendsetters; they are shaping the future of sport and tourism. Rooted in integrity, teamwork, and an unwavering pursuit of excellence, Cimarron empowers organizations to thrive in a rapidly evolving landscape.
About Miles Partnership
Miles Partnership is a strategic marketing consultancy focused exclusively on travel and tourism. The company works with more than 150 destinations, hospitality businesses, and other travel industry clients worldwide to develop marketing and management strategies that amplify local experiences, boost visitation, improve community relations, and increase overall economic impact. Learn more at www.MilesPartnership.com.
For more information, please contact:
Amir Eylon, President & CEO, Longwoods International
aeylon@longwoods-intl.com
614-570-1234
Dr. Jennifer Stoll, President & CEO, Cimarron Global Solutions
jennifer@cimarronglobal.com
970-250-5734
